If thousands of enthusiastic editors and contributors are willing to work on Wikipedia for free, what opportunities does your site have to complete versus this huge site? Not to forget that Google chooses them over most of sites on the Internet.
In case you didn’t realize, Wikipedia already ranks leading 10 for almost all popular search engine queries and keywords. Wikipedia’s main page has a PR (PageRank) of 8 and the English web page has a PR of 9.
Practically every topic and keyword imaginable has been covered (or will quickly be covered) by this digital encyclopedia of sorts. The fact is they have more extensive and total content compared with your website or blog, and individuals composing this content don’t request payment. Tying to match Wikipedia in regards to material integrity and efficiency is suicide.
So how do you beat a giant like this?
The response is to NOT end up being another Wikipedia yourself.
Take a look at it by doing this – the number of people really read an encyclopedia?
Are you telling me that just because encyclopedias exist, no one sells a book? Not in the real world. In the real world individuals put encyclopedias in a dirty bookshelf and use them just a handful of times in a year. However they read magazines, they purchase books, they participate in occasions and they most definitely read blogs.
The only time you must be looking at an encyclopedia is when you need a point of recommendation when writing a serious publication or thesis. Encyclopedias are boring, therefore is Wikipedia.
So here’s Gobala Krishnan’s 5-step procedure to beating Wikipedia:
1) Improve your composing design
You need to enhance your writing. If your writing is similar to the boring (although concise) Wikipedia text, you’re doomed. Inject your personality and establish your very own style of composing. My style of writing is really plain, direct and individual. Some people decide to write in a more poetic/ scholarly way. Some individuals inject humor or use extreme words. No matter what, improving your composing style will set you apart and attract faithful readers to your blog.
2) End up being more opinionated
People pussyfooting eventually fall over. You either like something or dislike it. If you’re neutral, you’re Wikipedia. Do not try to end up being another encyclopedia; become the most significant blogger or author.
Express your feelings for a particular product and services you’ve attempted, even if it suggests you might lose some affiliate commissions from your sincerity. It’s OKAY if some individuals hate the method you totally flamed a service or product. In the long run individuals will still choose to read what you have to state then read a neutral page on Wikipedia.
3) Stay existing and appropriate
Research your industry, and put yourself in a position where you understand not just the past, but likewise the present and future of specific topics in your market. Wikipedia cannot beat you if you can (based upon your established position of a specialist in a focused market) foretell the future and influence others to accept your views.
Nobody cares about history. They just appreciate today and the future. If you lead the marketplace, or a minimum of updated with the current advancements, discuss it and let people understand.
4) Perfect your personal brand name
Make everything you write, everything you sell, your sites and your style odor, taste and feel like YOU. It should correspond enough so that people don’t even have to check out a website to understand that it comes from you. Do not brand name yourself as a know-it-all; brand name yourself as a real expert inn a niche market, and everyone will enjoy you for it.
Wikipedia goes a mile large and an inch deep. You on the other hand must go just an inch wide, however a mile deep.
You are a brand name. Market that brand name, and your online organisation will deviate for the better. Special branding, as history has shown, includes incredible power to any business.
5) Don’t put all your eggs in SEO
Seo is terrific and all, however it only takes another 9 more Wikipedia type of websites to completely dominate the very first page of Google. There’s definitely no chance you’re going to beat sites like that in regards to pure SEO.
Focus more on social networking, making pals, finding brand-new service partners, and developing more non-SEO-dependent websites. There are other ways to get traffic to your blogs than simply search engines, so get creative. If you’re stuck with the idea of “Write fantastic material and the traffic will come”, you’re in for a huge surprise.
The bottom line is that you can’t beat Wikipedia at their own game. Thousands have tried and come a cropper. But if you alter your video game, as far as your online business is concerned, you’ll constantly win.